About

Discover the heart of our brand—where planners, journals, and organizational tools meet whimsy, creativity, and charm. Rooted in the Cottagecore, Dark Academia, and Light Academia aesthetics, our designs inspire you to turn everyday moments into something magical. Learn more about our mission, our story, and the creative soul behind the brand.

Welcome to a world where the mundane becomes magical, and every page is a portal to a life better organized, yet delightfully whimsical. Our mission is simple: to create planners, journals, and tools that don’t just help you stay on top of things but make you fall in love with the process. From darkly elegant musings to sunlit inspirations and cozy, woodland dreams, every design is crafted to spark joy, curiosity, and a sense of wonder in the everyday.

Behind the scenes is Elizabeth Hickory, a self-proclaimed connoisseur of charming chaos and the creative mind behind this little corner of enchantment. Part storyteller, part organizer, Evelyn’s love for weaving beauty and utility together stems from her belief that the tools we use should feel as magical as the lives we’re living. When she’s not designing, you’ll find her scribbling in her own journals, sipping tea, or daydreaming in sunlit nooks—always with a pen in hand.